Mobile-first experiences are in Inkling’s DNA. And Elsevier was looking to help its content smartly adapt for any screen. “We took on this project to create a cross-platform digital library of beautiful and interactive medical titles with Inkling,” said Paul Dever, the Technical Product Manager for Elsevier Clinical Solutions, eBooks. While they had several objectives for this project, we’ll focus on one in this post: How could Elsevier better engage their Expert Consult and Student Consult users with absorbing mobile content, available anywhere, anytime? The Prescription: Reflowable Design on Inkling’s Mobile Publishing Platformįrom massive medical reference books to tiny tweets, content is increasingly consumed on mobile devices, and users expect that content to adapt as adroitly to a smartphone as it does to a large desktop computer screen. With no offline access and an inconsistent experience online not made for mobile browsers, users were unable to fully benefit from Expert Consult and Student Consult.Įlsevier, therefore, wanted to adapt its extensive library for the mobile workplace to better serve its users. However, in the last few years, Elsevier saw the need to upgrade the two sites. Back when most of the Expert Consult and Student Consult titles were originally digitized, the digital landscape was a much simpler place, with online access mainly confined to web browsers on large desktop PC screens. Many physicians, students and health professionals around the world need to access information in remote areas, whilst traveling and outside their institutions. With a library of more than 850 titles, the two sites get one million hits a month combined and serve more than half a million users globally. Recently, they turned to Inkling to help them revamp two of their most popular digital products, the Expert Consult and Student Consult online portals.

Now more than ever, it’s vital that content providers for medical professionals build engaging mobile solutions.Įlsevier, as world-leading provider of scientific, medical, and technical information products and services, knows this better than anyone.

This year, more than 80% of doctors in the US will use both a tablet and smartphone every day as part of their practices, and they’re overwhelmingly using these devices to access information critical to patient care. Diagnosing the Challenges for Better Mobile Content To download and read the rest of the case study about mobile publishing for medical content, go here. This is an excerpt from Inkling’s recently published case study, Modernizing Medicine with Mobile-First Content: The Elsevier Case Study.

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